How Earth Hour is Basically Exactly Like Lord of the Rings
By jef | March 14, 2012
Someone forwarded us a link to Earth Hour’s webpage today, which led us to this rather inspiring video:
One hundred thirty five countries will be participating this year, with more than 5251 cities and towns. That’s 1.8 billion people. Shutting off the lights for an hour may not seem like a big gesture. In fact, it’s not, on an individual level. But when there’re more than 7 billion of us, small gestures, whether it be the choice to turn off our lights for one hour or to carpool to work one day a week, get magnified.
We don’t have to make huge sacrifices to save the world. But we DO have to make some small ones. All of us. That’s starting to happen, bit by bit. Earth Hour reminds us that the small choices we make matter in the long run.
We love Earth Hour. In a weird way, seeing all those lights go off together each year is sort of a reverse beacon of hope. You know, like that scene in that Peter Jackson movie:
Yes, Earth Hour is basically the warning beacons of Gondor in this scenario. Earth is Gondor: it’s facing an insanely large horde of CO2 emissions that are looking to burn it to the ground. Which makes you, yes YOU, Rohan. You’re small, you’re outnumbered, you maybe don’t think anything you do can matter.
On March 31, you’ll have a chance to join 1.8 billion other people and proving that statement wrong.
Earth calls for aid.
Will you answer?




